Eddie Newton, Owner/President/CEO
http://www.phoenixtape.com
Spoke on March 30, 2016
FY15 Sales: $283,413
378 orders on web
44 orders by phone
5 orders via email
- Liked the old site better because he's "all about speed" and the speed on the old site was materially better. He said the new site hangs for 10+ seconds too many times during his order process. But still uses the new site plenty.
- Says he usually waits 15 seconds or more after submitting an order and he thinks that is inexcusable
- Never, ever clicks on any of the ads or videos below the widget. "I want to get in and out quickly"
- Sometimes when he enters customer zip code, the town doesn't match the town he sees in print for the customer address (for example, "Bend" vs. "South Bend")
- When he uses Quick Add and goes to checkout, would be nice to have a field to add notes, cited an example where one of his customers is closed on Mondays, so can't take deliveries.
- Doesn't ever share carts, knows he can. Afraid he will make a mistake and send customer wrong quote and lose margin
- "I'm not a catalog guy" - says it takes too long to find item numbers and enter into search box. Never looks at catalog. Print is too small. Said it would be great if we offered the catalog online so he could make it bigger (I let him know he can)
- Wouldn't mind getting more emails from us, as long as they were informative - new products added, for example. He reads all of our emails. Much prefers emails and keeps them all in a folder that he can refer back to. Says just putting stuff on homepage doesn't work for him because eventually it's gone and he can't remember what we were promoting.
- Says he can tell when he gets an email from Will and it's not written by him. I asked him if that bothers him and he said not really, as long as it's informative.
- I gave him some hypotheticals around Narrative Thread content - he seemed to think that would be very helpful and something he would definitely pay attention to and use. Suggested that we also include any discontinued product in that stream as well.
- Is not a social guy. Doesn't have Facebook, Twitter, etc.