Created by Susan Parker (Unlicensed) on Nov 15, 2017


Release DateTBD
Status

DRAFT

Owner

Jason Burke
Designer
Jason Burke
Developer
Team
Jason Burke, Susan Parker



Table of Contents







Phase I: Advanced Web Analytics

Overview

As Laddawn.com continues to grow it is more important than ever, we start capturing all details of our customer's web behaviors.

The documentation below goes into detail on all data points that will be captured and reported on in the future.

(See Phase II - Web Analytics Dashboard)


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Definitions

<Insert Text Here>

WordDescriptionExample
Sessionsis a user who actively engaged with our website within a given period of time.John Doe visits Laddawn.com at 10:30 am through 11:00 am (1st Session) and later in the day at 6:30 pm through 7:00 pm (2nd Session).
Usersare someone who actively engaged with our website within a given period of time, regardless of how many repeat sessions that may have been.John Doe visits Laddawn.com at 10:30 am through 11:00 am on September 1st, 2016 and again the following day at the same time. He would be counted as one user within that two day period of time.
Pageviewsis the total number of pages viewed. Repeated views of a single page are included.
Pages / Session(Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.
Avg. Session Durationis the average length of a session.
Bounce Rateis the percentage of 'single-page' visits.John Doe lands on any page found within Laddawn.com and without navigating to another page he leaves our website.
% New Sessionsis the percentage of first time visits.


User TypeDescription
Anonymousis someone who has not logged into Laddawn.com
Customeris someone who has logged into Laddawn.com
Laddawnis an employee who has logged into Laddawn.com


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Page Views (Direct & Other)





Example:

The dataset below is only an example of how we may use this information in the future.


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Error & Validation Alerts

Capture Data Points:

  • Date
  • Bill To #
  • Contact #
  • Type (Error / Validation)
  • Page
  • Message

Most of the fields below are self-explanatory but there are a couple of columns worth talking about further.

  • Page = Captures what page the error/validation message was triggered from.
  • Code = Captures the code # that is associated with error/trigger.
  • Message = Displays the error/validation message.

For easier reporting, we may want to refer to these error/validation messages via code #'s.

Example:

The dataset below is only an example of how we may use this information in the future.

DateUser Type  Sales # Sales NameBill To #Contact #TypePageCode #Message
03/28/17 Customer  003154448965ErrorSaved CartE-54Shopping Cart Locked
03/28/17 Customer  336480994634ErrorCheckoutE-13Someone is ahead of you
03/27/17 Customer  337890300147ValidationShop TabV-45Zip Code Required
03/26/17 Customer  431880664830ErrorActive CartE-99Critical Error - Unknown
 03/26/17 Laddawn 43Angela Whitney  066485334001ErrorHomeE-99Critical Error - Unknown 
 03/26/17 Anonymous    ValidationHomeV-87Failed Login 
 03/25/17 Laddawn26 Keith Padgett  448066808700ValidationHome V-52 Missing Zip Code 
 03/24/17 Laddawn26Keith Padgett  720654878031ErrorCheckoutE-13 Someone is ahead of you 


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Main Pages

The pages displayed below are the heart of laddawn.com. Clicking on each page reveals more detailed information.

Example:

The dataset below is only an example of how we may use this information in the future.

Main PagesPage ViewsAvg. Per Day
Shop10010
Saved Items10010
Order History10010
Saved Carts10010
Active Cart10010
Checkout10010



Shop PageClicksAvg. Per Day
Find10010
     Search Parameters--
Reset10010












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Header & Footer

<Insert Text Here>





When a user clicks on the Laddawn logo they are navigated to the Shop tab (Homepage). Capturing the exiting page source may provide insight to any problems we may have with our navigation menus.

Capture Data Points:

  1. Exiting page source.

Example:

The dataset below is only an example of how we may use this information in the future.

Exiting Page SourceClick
Order Summary846
Order History389
Shop26

"Users have clicked on the Laddawn logo 846 times FROM the Order Summary page. We may want to take a closer look at the navigation options of that page."



Now Playing

Technically all videos are viewed from within the "Video Vault". While this behavior is not changing, promoted videos on the homepage will be known as the "Now Playing" video.

Capture Data Points:

  1. Video title
  2. Viewing location? Now Playing / Video Vault 
  3. Duration of video played?
  4. Did user watch video to the end? Yes / No

Example:

The dataset below is only an example of how we may use this information in the future.

* Not all data points above are reflected in the dataset below.

TitleVideo LengthRelease DateNow Playing (Views)Video Vault (Views)Total ViewsAvg. Duration Viewed% Viewed
Video Title # 53:5503/15/177217891:2924%
Video Title # 43:2803/01/171441032473:1792%
Video Title # 38:4302/24/17150150:376%
Video Title # 22:0902/22/171,2903521,6422:0295%
Video Title # 14:3601/04/176316793:5487%




Twitter Feed

* Need to speak with Jeff C.





Announcement Banner

<Insert Text Here>

Capture Data Points:

  1. Banner Name
  2. Category

Example:

The dataset below is only an example of how we may use this information in the future.

CategoryBanner NameRelease DateClickAvg. Per Day
FeatureWicketed Bag Builder03/02/173,244154
ProductDeli Bags02/07/171,09948
FeaturePrint Designer01/04/174,248125




Footer Pages

The pages displayed below consists of all links found within the footer section.

Capture Data Points:

  1. Page Name
  2. Sub-Page Information (if applicable)

Example:

The dataset below is only an example of how we may use this information in the future.


Footer PagesClickAvg. Per Day
We Are Laddawn
     A Better Way To Buy10010
     Careers10010
     Giving10010
     Environment10010
     Contact Us10010
Our Products
     Stock & Custom100

10

     Film Materials10010
     ISO 900110010
     Labeling & Compliance10010
     Catalog10010
Partner With Us
     Pricing10010
     Shipping & Freight10010
     Become a Distributor10010
     Terms & Conditions10010
     Privacy & Security10010
Tools & Reference
     Find the Right-Sized Bag10010
     Certs & Specs10010
     Distributor Resources10010
     Laddawn.com 10110010
     Video Vault10010


Footer (Sub) PagesClickAvg. Per Day
Careers
     ZOHO
          Job Board10010
     In the Spotlight
          Caitlin Mahan (Print Concierge)10010
          Will Mora (Call Center Manager)10010
          Jeff Copetas (Digital Marketing Manager)10010
          Christian Grainger (Customer Relationship Specialist)10010
          Susan Parker (Manager of User Experience)10010
          David Wholey (Senior Vendor Relationship Partner)10010
          David Wornham (Customer Relationship Partner)10010
          Juan Pena (Customer Relationship Specialist)10010
          Haley Botti (Graphic Designer)10010
          Jayna Davis (Vendor Sourcing Partner)10010
          Deron McInerney (Purchasing Agent)10010
          Salvador Morales (Application Systems Analyst)10010
          Sheri Lawrence (Sales Administrator)10010
          Lee Carter (Vendor Relationship Partner)10010
          Judi Corliss (Customer Experience Partner)10010


Footer (Sub) PagesClickAvg. Per Day
Contact Us
     Chat
          Click to chat with CE10010
     Email
          careers@laddawn.com10010
          ce@laddawn.com10010
          credit@laddawn.com10010
     Directions
          Sterling, MA10010
          Atlanta, GA10010
          Manchester, IA10010
          Sparks, NV10010
          Dallas, TX10010


Footer (Sub) PagesClickAvg. Per Day
ISO 9001
     ISO Certification of Registration10010


Footer (Sub) PagesClickAvg. Per Day
Catalog
     Download catalog10010
     Send me a catalog10010
     Download Adobe Reader10010


Footer (Sub) PagesClickAvg. Per Day
Shipping & Freight
     See Terms & Conditions


Footer (Sub) PagesClickAvg. Per Day
Become a Distributor
     Submissions10010


DateFirst NameLast NameCompanyAddressZip CodePhoneEmailWebsitePurchasing ContactSell Products
03/28/17CarolineAllisonCompany Name # 1212 Main St.01453555-555-5555caroline@company.comwww.company.comJune SummersBags
03/28/17WillieCarrollCompany Name # 2212 Main St.01453555-555-5555willie@company.comwww.company.comRandolph GibbsBags
03/28/17StephanieHenryCompany Name # 3212 Main St.01453555-555-5555stephanie@company.comwww.company.comLouis MasseyBags, Sheeting
03/27/17KerrySimmonsCompany Name # 4212 Main St.01453555-555-5555kerry@company.comwww.company.comDiane LongTubing
03/27/17LorenaWrightCompany Name # 5212 Main St.01453555-555-5555lorena@laddawn.comwww.company.comMabel RodriguezTubing

03/26/17

PatriciaJohnstonCompany Name # 6212 Main St.01453555-555-5555patricia@laddawn.comwww.company.comAntonio FergusonBags, Sheeting, Tubing
03/26/17RussellAlvarezCompany Name # 7212 Main St.01453555-555-5555russell@laddawn.comwww.company.comCarmen HudsonBags
03/24/17JaneWestCompany Name # 8212 Main St.01453555-555-5555jane@laddawn.comwww.company.comTricia PadillaBags

03/23/17

JaredBarrettCompany Name # 9212 Main St.01453555-555-5555jared@laddawn.comwww.company.comJohnnie Pearson

Tubing, Sheeting

03/21/17BrendaRichardsCompany Name # 10212 Main St.01453555-555-5555brenda@laddawn.comwww.company.comCarlton GordonBags


Footer (Sub) PagesClickAvg. Per Day
Privacy & Security
     ce@laddawn.com


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Shop Tab

<Insert Text Here>

Capture Data Points:

  1. Level 1 - Product Category
  2. Level 2 - Sub Category
  3. Level 2 - Dimensions & Gauge
  4. Level 2 - Zip Code
  5. Level 3 - Materials & Additives
  6. Level 3 - Color
  7. Level 3 - Printing
  8. Level 3 - Venting
  9. Level 3 - Packaging

Example:

<Insert Text Here>

Main PagesClickAvg. Per Day
Shop Tab
Find1,648346
     Search Parameters--
     Results--
Reset628


after clicking find, you'll see stats on finds.

Find (Session)

# of Results

WidthDepthLengthGaugePriceItems Per PagePagination
03/26/1772X



XX
03/26/1760
XXX


03/26/17142

X



03/25/174






03/25/1734
X


X
03/24/1714

X



03/24/17310X


X
X


results interacted with

DateItemDescriptionSpecificationsSampleAdd to Cart (Sample)CloseShareSaveShipsPrice BreakAdd to Cart
03/28/17571X








03/28/17572X
XX





03/27/17MODXX

X




03/27/17MOD34580




X



03/27/17MOD







X
03/26/17MOD







X
03/26/17MOD54899





X

X



search parameters


DateProduct CategorySub CategoryWDLG
Zip CodeMaterials & AdditivesColorPrintingVentingPackaging

03/27/17Poly Bags













03/27/17Poly Bags













03/27/17Film & Sheeting













03/26/17














03/26/17














03/26/17














03/25/17














03/25/17














03/25/17














03/24/17














03/24/17














03/24/17


















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Saved Items

<Insert Text Here>



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Order History

<Insert Text Here>


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Active Cart

<Insert Text Here>



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Checkout

<Insert Text Here>


Addresses




Shipping & Packaging




Payment





Labeling





Summary





Giving







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My Account

<Insert Text Here>



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Backend Services

<Insert Text Here>




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Shop Tab x 14

Saved Items x 3

Order History x 4

Saved Carts x 2

Active Cart x 1

Checkout x 6

My Account x 4





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