Laddawn.com : Make printing capabilities stand out more

Implement a printing callout banner. 

Clickable mockup in Invision. (This link should work for everyone - if it doesn't work for you let one of us know ASAP.)

Developer screens in Zeplin.

A video link is accessible via the banner without having to open the banner itself. Clicking the video link will open the video in the Video Vault below.

The banner will be available to users who are not logged in. If the user, once logged in, has a coupon code, we will not show the Printing callout banner.

Clicking to expand the banner shows content and includes a link to the blog (opens in new tab) to access more content.

Clicking "Got it" restores banner to closed state. 

We will leave this banner up for all contacts, for a period of time TBD.

Analytics on the 'open' and 'got it'/close clicks will track which users click the open, close, etc..  We should then be able to report on whether those same users subsequently do their first print finds.

Future Possibilities

1. We may use this banner to promote other products or features - including new print capabilities (eg printing on 2 sides).
2. We might want to control the behavior of the banner depending on the logged in user. This would require hooks to the db (either Avante or SQL) to track when the banner is to be displayed, when the user clicks the 'Got It' button, etc. so that the UI can display the banner differently based on past user interactions with it.
3. We might want to change the color of the banner periodically so that users are more likely to notice it. - This can be done on the UI side with a random selection for background color, or it could be driven from Avante, or from SQL based on login counts, etc.

Responsive: We do not want the banner - at least a banner promoting printing - to show on responsive screens. We do, however, want to change current responsive views to have the Printing menu show, but with text showing that it's available only on desktop (to be handled in a separate ticket; Zeplin screens to be provided if necessary).

Given that the various options that require DB interaction are all for the future, for the sake of implementation speed we could decide to implement this entire feature from the UI side.  The banner is always displayed, the user can "open" it or "close" it, and it comes back closed next time the page is refreshed.

Action items:

Provide edited video (reduce from 1:34 to 1 minute) or change video link to something like  "Quick video." (Owen)