In our kick off meeting our initial plan was to brainstorm what to name this thing. First, for internal use and if good enough, to potentially brand it on the website. We decideded that we ought to figure out exactly the ways in which it would be used and how it will work in hopes that that strategy may lead us towards a name naturally.  We also agreed that we may spend and enormous amount of time thinking of names and then have an epiphany a month from now where the right name dawns upon us...so we cut to the chase to get our hands dirty. We started by just listing all the content that may land within the narrative thread. Here is the result of our brainstorm:

My handwriting is not so good.

What we have so far can be broken into two very distinct categories:

• entertaining content
• logistics/work flow content and system messaging

We have yet to identify content for an important third category:

• ways to inspire user generated content

A look at each

Entertaining Content

This content will more than likely promote our brand, make laddawn.com a fun and interesting place to be. We threw a lot against the wall to see what might stick.

• twitter feed
• youtube videos
  • laddawn channel
    • Parke videos
    • chalkboard videos
    • educational (ex. extrusion, coextrusion, side weld, bottom seal etc etc)
  • funny, quirky, videos worth sharing
• joke of the day
• funny photos
  • caption contest
• fun facts
• trivia
• brainteasers
• charity ticker

Logistics/Workflow and System Messaging

This content will enable the user to manage their business online. Here are some notifications that could make their way to the thread:

• live chat
• Customer Relationship Partner, Senior Relationship Manager
  • and contact info for them
• open quotes
• reorder prompts
• custom order staus - in queue, in production, shipped
• tracking information
• RA information
• YTD sales $, last YTD sales $
• system messages
  • price decreases/increases
  • new products
  • account specific messages from sales rep

User Generated?

forums for discussion, presenting opportunities for user to be heard, and share content within the wall. This is a more difficult area to conceptualize.

• end user application brain stormer
• caption contest for funny pictures
• answers to trivia
• answers to brainteasers

It's easy to see how we will run out of room in our garden. So we got to thinking. More to come!