Laddawn.com : Simple messaging

Early research
- Initially exposed, either partially or fully
- Initially hidden behind a click or a hover

Early research

Concepts

Content v. presentation.

Activity feed

You ran 3 miles today
Your order shipped

Push messaging, generic

Hard to imagine how this content would differ from the content below the fold, but something we want to highlight above the fold?

Push messaging, targeted, specific

Predictive ordering

Embedded two-way dialog

Initially exposed, either partially or fully

Examples to come - where simple messages are partially or fully exposed upon first encounter.

Initially hidden behind a click or a hover

The user needs to click or hover to see messages. This is a familiar pattern with social media platforms. Messages may fall into buckets; each bucket may have its own bucket or icon, or as in the case of Pinterest (third example below), there's a single icon, that when clicked, exposes messages by category.