Laddawn.com : Draft verbiage

Enhance colors with a white backer? [  ] Yes  [  ] No   What is this?

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ULTRA-ABBREVIATED VERSION for modal

What is White Backer?

To achieve truer, more vibrant colors on non-white film, we print a white silhouette beneath the art.  

Below are two examples of a clear bag, each containing lettuce and printed with 4-color process. The one on the left was printed without white backer; the one on the right was printed with white backer. 

Learn more V

IN-DEPTH VERSION for expanded modal

The inks used to print on film are translucent. All print well on white film. However:

• on clear and tinted film they can appear faded
• on color and tinted film the ink may pick up the color of the film (e.g. blue ink on yellow film may look green)
• on dark film, many colors completely disappear

Think of white backer as the primer coat you’d apply before applying a paint color to a wall.

When should you include white backer?

We recommend including white backer when:

• your art requires 4-color process printing 
• your art includes PMS colors that are important to match closely, such as those in a brand's logo
• you are printing on dark-colored film

When printing on clear or tinted film, you should also consider the color of the contents being packaged. White backer prevents them from showing through the artwork, as is the case with the lettuce in the pictures above.

White backer counts as a color in your pricing; including it will incur an additional one-time plate fee.

A white backer is not necessary when:

• printing on white film
• your design already includes a white background
• your design consists solely of black ink
• the contents being packaged are white