Thursday, May 19, 2016, 3:30pm
Faciliator: Susan Parker
Note-taker: Jeff Copetas
Observer: Chris Ebstein
Observer: Haley Botti
Scenario 1 - JetBlue
- Knew to correctly select random repeat right away
- was unclear about how to find the image from the images area
- was stuck on the "Place" button - kept thinking that was the button to "place" the image, no matter where it was
- voiced he might want to click on "white box"
- was guided by Susan on the "My Computer" image and said he 'did not even see that' when told about the three small tabs to the left
- finally into the editor and said "that's cool"
- was asked how he would change the size of the logo, clicked the number boxes instead of the orange interactive square
- said he would click-and-drag if he wanted the RR images to be closer together (not correct)
- a minute later said he wasn't sure what the spacer meant, then guessed correctly what it was
- said he would click the check in the FORMAT IMAGE button to do a FIND (not correct)
- Susan guided to the FIND button
- liked that he could download a proof
Scenario 2 - No Artwork, Quick Quote
- Chose registered, said he would quote maximum image size. said that's what they always do
- said he would change the color dropdown to 1
- clicked find, said he would add to cart and share
Scenario 3 - Split Rock Lighthouse
- chose registered print right away
- got right to the artwork and uploaded w/o issue
- changed color with no problem
- liked the ISpot, "lots of people don't realize it's important" and he knew what it was
- knew where the opening of the bag was
- when asked, knew right away how to spin/rotate the image if needed
Scenario 4 - Layflat Biohazard Bag
- knew to click Random Repeat right away
- knew that we had stock biohazard and got to it right away
- knew how to change color
- asked about re-sizing, again was instantly drawn to the two size inputs and not the click/drag orange box
- clicked Find with no issues
- felt like this in general would better encourage customers to quote more easily - felt that seeing the actual bag would provide a far more comfort level for customers
- feels customers need to be told most of the time what they need. felt there was more familiarity with random repeat than registered.
Scenario 5 - Caution: Hot Contents (text only)
- knew to add text right away, but went to the button and not the actual text on the bag
- was asked about how to change the style, and went to the font dropdown, knew the color dropdown, knew bold/italics/positioning
- asked "would a customer still be able to download a PDF when a CE/CR shares the cart?"
Scenario 6 - Recycle #4 Bag
- knew random repeat right away
- knew it was a stock logo
- chose 2x2 with ease
- changed color with ease
- clicked find - all good
Scenario 7 - Menudo Mix
- clicked registered print right away
- clicked quick quote
- said he always measures out the dimensions w a tape measure and physically counts the colors
- did this to the bag and then said he would change the color amount on the color dropdown
- reminded him that he already has the artwork, so he redirected to upload image correctly
- recognized quickly that we picked up the colors in the logo and was very happy about it
Scenario 8 - YMCA (all verbal)
- clicked registered
- chose art
- knew right away to choose suffocation warning
- clicked choose art button right away and found logo
- was asked to add text, which he did quickly
- was asked to change the suffocation warning and text to the Y green
- confused for a second, but changed text and suff. warning without prob, said he misunderstood question
Said this would make CE's job much easier. Rated the current experience a 6.5 and this an 11.
Asked if customers will be able to click and drag images straight into the My Artwork folder or the actual designer - said that would be a big benefit