1:30 AM, Monday – May 23rd, 2016
Tester: Judy Corliss
Facilitator: Jason Burke
Observer / Note Taker: Jason Burke
Scenario 1 – jetBlue
- Quickly selected “Random Repeat”.
- Clicked, “Click here to get started”.
- She first wanted to click on “Quick Quote” and was hesitant – then said, “But it says browse” as she looked at “Choose Artwork”.
- Once she was in the artwork explorer window, she clicked on “Custom Size” underneath the “White” image, in an attempt to upload her image.
- Thinking she messed up, she decided to start over.
- Quickly selected “Quick Quote” and could tell she still was not confident in her selection.
- When she was viewing “Format Your Artwork” she was stumped.
- We started over again, this time I guided her to upload the artwork. After completing that, she said “This is very difficult”.
- When she finished designing the bag, instead of clicking on “Find” she wanted to click on “Quick Quote”. Before she did that, I intervened figuring we were going to go down another wrong path. I asked her to explain to me, why she wanted to click on “Quick Quote”. As she was talking her thought process out – she talked herself out of it and realized that’s not what she wanted.
- She didn’t notice the “Find” button, and didn’t know how to ‘finish’ the quote.
- I guided her in how to finish the quote.
- After looking at the item in the results, she has a clear understanding about the preview/pdf.
Scenario 2 – Quick Quote
- Quickly clicked on “Random Repeat” and “Click here to get started”.
- Clicked “Quick Quote”.
- Clicked on black color (which didn’t work), and then the ‘check mark’ (which didn’t work).
- Clicked “Find”.
- Overall, she breezed through this scenario.
Scenario 3 – Split Rock Lighthouse
- Clicked on, “Registered Print” – “Click here to get started” – “Browse” quickly.
- “Now I know that it’s on my computer, I would upload the file” and she does so correctly.
- When she saw “Quick Quote”, she felt compelled to click it. Before I allowed her to click it, I asked her to tell me what she’s thinking. “Well, I’m designing this, not quoting it…” Meaning,… she thinks she’s only dealing with the design, and not the quote too. So in order to get pricing, she wanted to click on “Quick Quote”.
- I asked about the “Eye Spot” and she understood what it is, she said “I just learned this”.
Scenario 4 – BioHazard
- Quickly clicked on “Random Repeat” – “Click here to get started”.
- When viewing the BioHazard symbol, she know she wanted to select it but was hesitant because it said “4x4”. The scenario mentioned the size of the art work didn’t matter and she was hesitant in clicking “4x4” because she would be committing to that size.
- Again, once she saw “Quick Quote” she wanted to click on it.
- When asking her about the pink lines/arrows, she wasn’t confident in her description of it but did give the correct answer.
Scenario 5 – Caution: Hot Contents
- Clicked on “Registered Print” and “Create” for text right away.
- When she saw “Helvetica” she said, “I don’t know what that is…”. I then asked her if she knew what the “12” was and she gave the correct explanation.
- She finished the rest of the quote without any problems.
Scenario 6 – Recycle #4
- Quickly clicked on, “Random Repeat” – “Click here to get started” – “Browse”.
- She hovered over “White”, wanting to select it to make the bag White (because the sample I handed her is white) – but talked herself out of it and selected “2x2” on the Recycle artwork.
- She finished the quote without any issue.
Scenario 7 – Menudo Mix
- As I handed her the “Menudo Mix” bag, her response was “We can’t do this in the first place” and “Are we doing 5 colors?” – I stayed quiet.
- She clicked on “Registered Print” and “Browse”.
- I asked her how we would move this image, and she pointed to the rotate circle.
- I asked her how we would resize the image, and she pointed to the corners of the images with circles.
- I asked her how we would rotate the image, and she said “Oh, now you’re getting technical on me…”
- She thinks, that if you select the image (which it already is selected) she suspected you’d get an option to rotate it.
- I asked her how she would resize the image, without clicking on the orange circles and dragging them and she pointed me to the size input boxes in the popup.
- I asked her about the colors that were automatically selected and said, “What would happen if you clicked on black” and she said “The whole image would turn black”.
Scenario 8 – YMCA
- After we read through the scenario and I handed her the sample, her response was “We have not done 4 different prints on a bag”.
- She was very confused at the thought of incorporating 4 different elements into one design.
- When she was in the artwork explorer window, she said “We have to have their logo, and our suffocation”. She was stumped.
- She’s confused with the idea of adding all of these elements separately, or if they’re all in one image.
- I guided her to add the suffocation warning, and I then said “Now, how would you add their logo” and her response was “From here? Who the hell knows!”
- I ended up guiding her on every element that was added.
- I asked her, “by looking at this design – what element is selected on the screen?” (I was wondering if she was going to say “The text, that’s boxed in orange”) but instead, she said the suffocation warning was selected (it has a black border around it. And the orange rectangle is for resizing.
- After she selected the colors she said, “Oh that needs to be labeled”.
Additional Information:
- She thinks “Find” should be changed to “Continue”.
- She wondered if she can go back and change the design, after it was completed?
- “The purple buttons stand out to me, and I feel like I want to click them!”
- I asked her, “Do you ever find yourself going out of your way to talk about our printing capabilities? And she said, “No, (as she shook her head) – half the time the customer doesn’t know, and there’s so many things to ask – it’s very hard!”
- “But this will show the customer exactly what it’s going to look like!”
Confidence Rating – (When quoting a printed job)
Today – 7
After Mockup – 12