1:30pm, Friday, May 20, 2016
Facilitator: Jay Burke
Observer/Note-Taker: Jeff Copetas
Scenario 1 - No artwork
- asked right away if he should choose random or RP
- we stayed quiet, he chose (guessed?) random
- clicked on click here to get started
- selected quick quote from the three
- "why is format your artwork here if I don't have artwork?"
- the designer page: "this is confusing"
- asked if the image size is automatically what might fit on that size bag?
- asked why we are seeing size options when all he wants to do is a quick quote
- didn't do anything, just clicked find.
- "this is a bad scenario because I'd want to talk to the customer first"
- "but most of the time this is the level of information we have" (i.e., not very much)
Scenario 2 - JetBlue
- chose random repeat
- clicked on the purple artwork button (not the click here to get started)
- found the three tabs pretty quickly and found the logo right away
- "that was pretty simple, I like that"
- "how did it choose the image size?"
- asked him how he would change the size, went to two size boxes first, then recognized the orange box and rotation and talked about moving the image up and down
- knew that the spacing button changed spacing and recognized spacing was top to top
- asked what the "design area" was - we asked him to tell us. he gave the correct answer.
- asked about zoom - guessed it might pull the image closer or further
Scenario 3 - Split Rock Lighthouse
- clicked on registered and cited why (same spot on each bag)
- discovered the click here to get started image "ohhhhhh" pleasantly
- found the image and uploaded it no problem
- went right to color pallette and picked black
- "super easy"
- "what the hell is an ISpot? I don't think this is going to print on the bag."
Scenario 4 - Biohazard
- Chose random
- found image easily and placed it
- clicked find.
- "that was super easy. great!"
Scenario 5 - Caution Hot Contents
- clicked on registered print
- "they don't have artwork and i know text, so I am putting text in"
- easily added text by using the purple button
- "this is awesome. are you f'ing kidding me?"
- forgot to share, but found it quickly when we asked him to review the task
- thinks the PDF download is just an image of the mockup
- believes that the share button will deliver image and pricing to the customer
Scenario 6 - Blue Recycle 4
- clicked on random repeat
- clicked purple image button and found stock image right away, placed it
- changed the color immediately
- clicked find, no problems
Scenario 7 - Menudo Mix
- clicked registered print
- clicked purple image button, found and uploaded image
- would resize the image by using the orange border (said he might use zoom in or out to change image size)
- noticed that it's automatically picking up the colors, "holy shit!"
- wondered if the ISpot has something to do with the fact that we picked up the colors
- clicked find
- on results page, asked "wait - does that ISpot print on the bag?"
Scenario 8 - YMCA
- clicked on registered print
- clicked on purple image button and found suffocation image, uploaded easily
- found YMCA logo and placed it
- clicked text and placed it easily
- got stuck in finding a way to change the color of the text (after a minute, found the color dropdown)
- selected suff image, changed color and clicked find
"I like where you're going with this, this is really great"
Asked to rate process of current confidence level quoting printing today: 4
With this new tool: a 10.
"I'm more of a visual person, so this really helps me."
"All in all, very easy"
thought that Download PDF and Sharing the cart was "redundant" - thinks they're exactly the same
How am I getting pricing on registered print if all our vendors are outside? Wants to know if pricing is coming instantly when he does a find just like on RR.
"Will RP get me live pricing?"