2:30 PM, Friday – May 20th, 2016
Tester: Lee Carter
Facilitator: Jeff Copetas
Observer / Note Taker: Jason Burke
Scenario 1 – Split Rock Lighthouse
- Clicked “Registered Print” right away.
- Once “Choose Art” was selected, he was stumped at that point.
- After he noticed, “Laddawn Artwork” – “My Artwork” – “My Computer” he toggled through each.
- Once “My Computer” was located, he breezed through selecting the correct image and altering the image color.
- When asked about the ‘yellow rectangle’ around the image, he understood it was a wireframe that would allow for moving and resizing of image.
- On “Format your artwork” popup, he believed the left-most icon was to rotate the newly added artwork.
Scenario 2 – jetBlue
- Quickly clicked on “Random Repeat”, “Choose Artwork” and selected artwork.
- He tried changing the color of “jetBlue” to blue, because he noticed it was displaying in black color. (The mock-up / scenario, didn’t account for that) – I told him to ignore that.
Scenario 3 – Quick Quote
- He breezed through “Quick Quote”, until he reached “Format your artwork”. He wasn’t confident at that point, not knowing if 3x3 was just a random size or if that was the largest size available.
Scenario 4 – Biohazard
- Navigated fairly quickly, until he reached the image explorer window. He then asked, “Do I have to hit this?” – while his mouse was hovering over the “Place” button.
- After he then figured that out, he then said – “Stock plates are easy.”
Scenario 5 – Caution: Hot Contents
- When quoting text, he wondered if we are quoting “Dot Matrix” print or if a plate would be generated.
- He was then asked how he would rotate the image, and he wasn’t sure.
- After he had seen “Share” and “Download PDF” – he was asked, what do you think each of those choices would do? And he explained each one correctly.
Scenario 6 – Recycle #4
- After he received the sample in his hands, the quote was finished within 10 seconds.
Scenario 7 – Menudo Mix
- He was stumped when uploading a custom image. (I don’t think at that point, he clearly understood the scenario)
- Once he realized he needed to upload an image, he navigated around fairly quickly.
- He noticed how the colors were automatically pulled from the image.
Scenario 8 – YMCA
- He was thrown off by the scenario, by adding multiple elements to the quote.
- He was also stumped by “Start Here” in addition to seeing the artwork & text icons above.
- He first clicked into “Random Repeat”. (I suspect because that’s typically used in “Random Repeat” printing) And then later realized something was wrong, and started over – this time selecting “Registered Print”.
- After he got passed that, he then added each of the elements without issue.
- Delay in finding the ‘color picker’.
- He understood what an “Eye Spot” was.
Additional Information:
- He said, “It would be easy to walk a customer through this.”
- He loved that we can send a proof to the customer. “It’s live… When you share it,… if it’s not right – then you can redo it.”
- He understood that change an image size, would generate a new plate.
- Mentioned again that the three tabs to the left of the image explorer window, was hard to find.
- He felt compelled to move an image around, but knew that he couldn’t. (Which I think led to some of the confusion on the YMCA scenario)
Confidence Rating – (When quoting a printed job)
Today – 6
After Mockup - 9